SALT LAKE CITY, UTAH- Turning the corner into September is a sure sign that another
incredible Wasatch winter is on its way. Utah’s 13 ski resorts have been hard at
work all summer adding new terrain, on-mountain enhancements, luxury accommodations,
programs and packages to complement the destination’s astonishing accessibility and
500 annual inches of The Greatest Snow on Earth®. Entering the 2010-11 winter
season, Utah’s resorts boast some of the most significant resort improvements in the
US.

NEW TERRAIN
The Canyons Resort will add new terrain to the southern end of its resort property.
Iron Mountain, adjacent to Dream Peak, will open 300 acres of northwest facing
terrain. Ten runs ranging from intermediate to advanced intermediate will be cut and
nearly 300+ acres of naturally gladed tree skiing will be available. The new terrain
brings the resort to 4,000 total skiable acres and makes it the fourth largest ski
resort in the US.

Park City Mountain Resort will add three new Adventure Alley runs allowing
intermediates the thrill of skiing or riding through the trees. The Resort has also
continued to glade Crescent Ridge, enhancing the advanced skiing experience.

Powder Mountain will add 1,000 additional acres of expert chutes and bowls to the
2,000 acres of terrain already in use by the Snowcat Powder Safari. The new area,
known as La Plata, is named after a nearby ghost town that was founded in the silver
rush of the 1890s.  Additionally, Powder Mountain will offer guests the opportunity
to take a guided backcountry tour of Wolf Creek Canyon with more than 1,000 acres of
pristine snow which includes wide open bowls, glades and steep chutes.

Snowbasin will add a 22-foot superpipe to its already incredible terrain.

ON-MOUNTAIN ENHANCEMENTS
Alta planted 1,500 trees, 500 shrubs and spread 500 pounds of indigenous mountain
flower and grass seeds through its annual environmental vegetation program.

The Canyons Resort has installed North America’s first, and one of the most
technologically advanced, chairlifts in the world. The Orange Bubble enclosed quad
lift is like riding up inside a ski goggle. It also has heated seats. The new lift
increases the uphill capacity from the base by 47 percent, and it whisks skiers to
the top in just nine minutes. Additionally, The Canyons is rebirthing its base area
by realigning the gondola. Guests at The Canyons can relax and enjoy an après ski
cocktail on the Resort’s new après ski beach.

Deer Valley Resort again invested $4.5 million to refresh the interiors of its three
main on-mountain day lodges: Empire Canyon, Silver Lake and Snow Park. In addition,
it invested heavily in on-mountain equipment including high efficiency snowmaking,
new snowcats, snowmobiles and a new winch-cat to groom the steepest slopes.

Park City Mountain Resort added new snowmaking on the highly popular intermediate
Assessment run.

Park City Mountain Resort has also expanded its night skiing and riding with more
lights and longer hours. Brian Head, Brighton, Powder Mountain, Sundance and Wolf
Creek Utah also offer great night skiing.

Snowbird’s Cliff Spa (on the 9th and 10th floor of the Cliff Lodge) is currently
undergoing its first major renovation since the Spa opened in 1987.  Revamped areas
include the reception space, salon and retail store, the men's and women's locker
rooms, solarium, steam room and treatment rooms. Renovations are scheduled to be
completed by December.

Solitude has installed three new quads over the past three years making lift lines
even shorter.

Sundance will open its new Redford Conference Center with environmentally friendly
3,500 square feet of meeting space, wrapping patios, a large group fireplace and a
full service catering kitchen. Sundance is also in the midst of a multi-million
dollar lodging room renovation project.

GREAT PACKAGES AND VALUES
Alta Lodge and freeskiing champion Gordy Peifer team up to offer an All Mountain Ski
Adventures camp for advanced skiers. Alta Ski Area continues to offer “Ski Free
After Three.” The iconic ski area opens the RFID gates at 3 p.m. on the Sunnyside
lift, allowing skiers to access five beginner runs, two intermediate and one
advanced run for free.

Beaver Mountain continues to operate as one of the nation’s only family owned and
operated resorts. The Resort offers great value, terrain and a laid-back atmosphere.

At Brighton Resort, kids 10 and under ski free when the adult buys any season pass
or pack of discount tickets. Busy women will also love the new, one day all-women’s
workshops.

Jump off the plane and ski. A same-day boarding pass lets visitor’s ski free that
afternoon at The Canyons, Deer Valley or Park City Mountain Resort. The Park City
QuickSTART program continues to capitalize on the incredible accessibility of Utah’s
resorts, saving guests both money and time.

Snowbird Ski and Summer Resort’s Early Bird Stay and Ski Packages start at
$99/person, based on double occupancy, and include lodging at the Cliff and a Tram
pass. Valid from November 18-December 22, 2010, with a minimum three night stay.
Kids 12 and under ski free for each night’s stay.

Ski Utah will continue to feature incredible packages and deals from its resort and
industry partners on the “White Sale” microsite and “Hot Deals” section of
SkiUtah.com

NEW HOTEL
Montage Deer Valley will open in December 2010 with true ski-in/ski-out access to
America's No.1 ski resort, as rated by readers of SKI magazine three years in a row
(2010, 2009, 2008). It features 154 deluxe guestrooms and more than 66 suites and
private residences ranging from one to four bedrooms.

FEATURED EVENTS
The FIS Freestyle World Ski Championships come to Deer Valley Resort and Park City
Mountain Resort from February 2-5, 2011. Aerial, moguls, dual moguls and ski cross
competitions will be held at Deer Valley Resort, and the halfpipe competitions will
be held at Park City Mountain Resort.

Snowbasin will host the final stop of the Winter Dew Tour, the world’s premier
season-long winter action sports tour, on February 10-13, 2011 with top world
athletes in both freeskiing and snowboarding. 

Snowbird will host the Subaru Freeskiing World Championships March 9-12, 2011.

2010 Subaru Freeskiing World Championships at Snowbird, Utah Full TV Show from Subaru Freeskiing World Tour on Vimeo.